BAUMA AFRICA, the largest exhibition of engineering, building materials, machinery and vehicle equipment in Africa, opened on the 15th in Johannesburg, South Africa. The giants of China's construction machinery industry gathered at the exhibition site to show the confidence and determination of Chinese companies to expand into the African market.
The expo attracted more than 620 construction machinery, building materials machinery, engineering vehicles and equipment manufacturers worldwide, including more than one-fifth of Chinese companies, including Xuzhou Construction Machinery Group (Xugong Group) and Sany Heavy Industry, including industry leaders. Guangxi Liugong Group and so on.
As the fifth largest in the global construction machinery industry and the number one in China, Xugong Group invested 32 large-scale equipment for the exhibition, which is twice the number of exhibitors in the previous session.
According to Liu Quan, deputy general manager of Xugong Group Import & Export Co., Ltd., Xugong Group has a history of more than 30 years in the African market. Compared with other domestic enterprises, Xugong Group has the highest market share in the African construction machinery industry. In 2014, XCMG's sales in Africa exceeded $300 million, and sales in Southern Africa reached $25 million this year. In order to provide good after-sales service, the company has also established more than 20 spare parts service centers and 6 personnel training centers in Africa.
It is understood that in the overall decline of the international construction machinery industry, Africa is still regarded as a market with great potential. Take the South African market as an example. Although the local currency rand has depreciated sharply, the market share and brand influence are still the competitive direction of many manufacturers.
The “BMW Exhibition” hosted by the Munich International Expo Group is the most influential industry exhibition in the global construction machinery industry. The first “Africa BMW Exhibition” was held in South Africa in 2013. (This article is from Xinhuanet)
